Company Purpose & Culture Building
The Company Purpose on a page builds commitment within an organisation to its goals, culture and focus.
The work is initiated by the leadership team and then shared across the organisation.
Consistency with the actions of the organisation is key and it will help you hire and reward the people who fit with the culture you are building.
”The key to co-creating purpose is finding the right language. Revolution begins with language. When you find the right language, you change everything in an instant. Purpose demands emotional depth because emotion leads to action. What is the idea that will unleash the organisation? Purposing surfaces the language.”
Kevin Roberts, 64 Shots
The Company Purpose is the foundational document that tells people within your organisation who you are and what you believe to be important.
It can be used to underpin key areas like marketing and communication. It will help you to hire people to deliver against your strategy, people who commit to and share the dream.
It is more than a mission statement as it contains key elements of who we are, how we do what we do and why we do it. The emotional buy in for people is a key part of the work.
Building A Company Purpose Is Perfect For Your Organisation If…
-
1.
You are looking to build a culture in your organisation where people are focused on the same goals and collaborate to achieve them.
-
2.
Where people feel like they belong to something special including the people that you hire into the organisation. Building understanding and alignment with the purpose is a key part of the work that we do together.
-
3.
The Company Purpose process is flexible and can be designed to fit teams within an organisation as well as the overall organisation. There will be a clear areas of similarity with ultimate shareholders and subsidiaries as we can flex the way that we design it and implement.
”Nicky has taken my team through several events designed to help them build their understanding of developing a purpose lead culture at Sky's Entertainment Group.
We have worked on a Company Purpose for the last couple of years to build connection, alignment and collaboration within our organisations.
Nicky has spent time with many of our leaders helping them connect with the purpose and build their own personal purpose. It has been great working with her again.”
Cécile Frot Coutaz, CEO Sky Entertainment Group & Chief Content Officer Sky
-
A Company Purpose on a page is a clear, foundational document that defines who your organisation is and what it believes in. It goes beyond a mission statement by outlining who you are, how you do what you do, and why you do it.
-
A well-crafted Company Purpose strengthens commitment to your organisation’s goals, shapes culture, and keeps everyone focused and aligned.
It can guide marketing and communication, influence hiring decisions, and help reward and retain people who fit your culture.
-
The process is led by your leadership team and then shared throughout the organisation.
This ensures consistency and buy-in at every level, so everyone understands and connects with the purpose.
Frequently Asked Questions About Company Purpose
-
A mission statement often focuses on what a company does. A Company Purpose goes deeper, it covers who you are, how you operate, and why your work matters. It also builds emotional buy-in, helping people feel they belong to something meaningful.
-
Yes, the Company Purpose process is flexible. It can be shaped for individual teams, departments, or the entire organisation.
-
If you want to create a strong, collaborative culture where people feel connected and motivated to achieve shared goals, a Company Purpose is ideal. It’s especially valuable when you’re growing, changing direction, or want to strengthen alignment across your teams.